Knowing Why They Don’t Buy, Even When They Don’t Know

We don’t create innovation, we discover it.

Competing Against Luck: The Story of Innovation and Customer Choice
by Clayton M Christensen, Taddy Hall, Karen Dillon, David S. Duncan/
Harper Collins Business

Other books tell us to manage our client’s expectations. Christensen, et al, is asking us to understand people’s causal motivations even when the client or patient cannot articulate them. By doing this with focus and growing acuity, you can provide “A Job” for yourself that the authors call “The-Job-To-Be-Done.” In this way, you meet innovation from a potential need rather than a product that simply represents New Flash.

Clayton M Christensen, et al.

This Job-To-Be-Done includes finding out why people do NOT buy a particular service or product, or when they “make do” with a limited solution. Once you have figured this out, you will step out of your traditional strict focus on functionality and add emotional and social centered solutions.

Christensen, his students, and co-faculty, never fail to deliver.

More About Competing Against Luck

Please Visit our Main Site DrShawnMichael.com

NOW, THEN FORWARD – OPEN MIND DESIGN FOR LIFE

Be your own Project Manager for Life. Drop the emotional barriers to find satisfying decision making and take action. Create your change, live the change, and make those changes sustainable. This is not traditional therapy or typical coaching.

Exploiting natural neurological processes, structured on the principles of Gestalt theory and Applied Behavior systems, and using your plans, needs and desires, a committed client finds a powerful tool for change, improvement, and focus.

I work with clients in virtual online environments, and in person – one-on-one and groups – to manage not just your life lists and goals but to redefine emotional and strategic layers that keep or delay you from doing what is in your own best interest.

Be a project manager for your life and get the unique personal tools you need. Contact me for more information.

http://DrShawnMichael.com

Please Visit: DrShawnMichael.com or NowThenForward.com

NOW, THEN FORWARD – OPEN MIND DESIGN FOR LIFE

https://www.nowthenforward.com/

Be your own Project Manager for Life. Drop the emotional barriers to find satisfying decision making and take action. Create your change, live the change, and make those changes sustainable. This is not traditional therapy or typical coaching.

Exploiting natural neurological processes, structured on the principles of Gestalt theory and Applied Behavior systems, and using your plans, needs and desires, a committed client finds a powerful tool for change, improvement, and focus.

I work with clients in virtual online environments, and in person – one-on-one and groups – to manage not just your life lists and goals but to redefine emotional and strategic layers that keep or delay you from doing what is in your own best interest.

Be a project manager for your life and get the unique personal tools you need. Contact me for more information.

http://DrShawnMichael.com