Mastering and Enhancing Workplace Relationships

Manage the Relationships, Then Manage the Goals

Counselor, Author, and Speaker Using Organizational & Social Psychology for Corporate Relationship Counseling

Increasing Confidence and Cultivating Assessment, Strategy, and Communication Skills

"Business environments require different types of personal interactions and collaborative efforts. My work, based on years as a CEO and PTSD therapist, bridges the gap between empowering therapy and organizational development.”

Speaker and Counselor - Individual and Groups - 707.840.4625

Posted in Articles | Comments Off on Mastering and Enhancing Workplace Relationships

The Tip of the Social Media Iceberg

We Only See the Tip Of the Social Media Iceberg

Mara Einstein, “a (wise) old time marketer,” has written a well-researched book on the manipulation of online sharing in social media that was truly never meant to create human bonds but provide data about potential consumers. Deeply concerning, did you know, you may or may not get a job or a mortgage because of the creditworthiness of your friends on online social sites?

The author, Mara Einstein

Mara Einstein's Black Ops Advertising

Her book, Black Ops Advertising is much of what we think we already know but provides details about data brokers, the impending disaster of the “deal with the devil” that formerly prestigious news outlets are making in order to stay financially afloat, and the psychological flaws behind providing us with “unique” experiences.

Einstein does not bash this industry as much as pluck out the differences between Native Advertising (is it real news?) and Content Marketing (want some excitement?). She appreciates the commercials of the Super Bowl Games and the intelligence of making the consumer the hero and not the product. No fan of “in your face” advertising, she gives numerous examples of media events that turned out to be well staged marketing schemes – Ellen at the Oscars, an organization's implanted ad that looked like a top event (it never happened at all) and almost brought down a respected magazine, and the “irrelevant” Twitter post of a TV star who “happened” to be wearing high-end headphones that ultimately received over 500,000,000 individual impressions - for headphones! She quotes many of the obfuscating CEO’s who are “just trying to do right by society.”

Enjoyable, hopeful, and detailed, this book frames our need to share, by word of mouth, online, and through paid endorsements because we want to create and keep social bonds, be helpful, and manage how others see us. It is a peek into our souls and needs, and how commerce is using that information.

Excellent book.

Posted in Book Reviews | Tagged , , , , , , , , , , | Leave a comment

A Catalyst A Guardian: Brilliant Control Freaks and Strategic Micromanagers

"Control freaks are optimists and adapters and work to change the system. Micromanagers see themselves as realists and seek a strong status quo. Both work to become important within the system and change it in a way that suits their needs."

Posted in Articles | Tagged , , , , , , , , , , , , , , | Comments Off on A Catalyst A Guardian: Brilliant Control Freaks and Strategic Micromanagers